AN EXCEPTIONAL
MEAT EATING EXPERIENCE
EVERY TIME
EXPLORE OUR RANGE
Pure South
Handpicked
Grass-fed Beef
Pure South
Handpicked
Grass-fed Lamb
Pure South
Handpicked
Grass-fed Venison
Exceptional nature, care, and quality combine to bring you an exceptional meat-eating experience.
GENERATIONS IN THE MAKING — A CAREFULLY CURATED JOURNEY OF AUTHENTICITY
The story of Pure South Handpicked is one of care, quality, and expertise, delivering a consistently exceptional meat-eating experience.
For generations, our farmers have embraced nature-intended farming, prioritising animal well-being, herd management, and sustainability. Combined with cutting-edge innovation and rigorous quality selection, we produce free-range, grass-fed, hormone-free meat, naturally rich in omega-3 fatty acids.
Only the finest cuts are hand-selected and aged to perfection—because the proof is in the eating.
What Makes Us Distinctive
The Best of Nature
Free-range, grass-fed, and completely free from hormones and antibiotics. Naturally nutritious, great tasting red meat.
Grown with Care
Low-carbon red meat,* ethically and sustainably raised with outstanding animal well-being at the heart of everything we do.
Meat Eating Experience
The proof is in the eating. Innovative technology independently validates meat quality and consistency to ensure an exceptional meat eating experience every time
*Based on LCA study, GWP100 farmgate live weight.
Source: Life Cycle Assessment, Ag Research, New Zealand, 2021
ENHANCED BY AGEING
We believe exceptional flavour takes time. We undertake a precise, controlled ageing process. For Lamb, we age for a minimum of 10 days, Beef for up to 55 days and Venison for a minimum of 21 days. This allows the enzymes to enhance tenderness, depth, and richness—a distinction that sets us apart from standard frozen lamb.
Crafted for perfection for the plate. Because when it comes to exceptional meat, the proof is in the eating.
AWARD WINNING EXCELLENCE
Pure South Handpicked lamb, beef, and venison are proven gold medal winners, recognised for their exceptional tenderness, flavour, and quality at the Outstanding NZ Food Producer Awards and global competitions.
Across our range, excellence is the standard. Our 55-Day Aged Beef Ribeye was crowned the Best Grass-Fed Steak in the World, while our French Lamb Rack and Venison Five Rib Rack each claimed gold at the Outstanding NZ Food Producer Awards.
This is red meat craftsmanship at its finest—proven, awarded, and exceptional.
PARTNERS IN SUSTAINABILITY
Together with our farmer shareholders and global partners, we are building a future where exceptional meat is produced with care for the environment, animals, and communities.
CHEF @ HOME COOKING TIPS
We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.
Goodness You Can Taste
At Pure South, we believe you can taste the goodness when nature leads the way. Our free-range, grass-fed, hormone-free meat is raised with animal well-being at the heart—delivering a consistently exceptional eating experience every time.
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