Pure South Handpicked celebrates a new culture of aged craft meat that embodies our free-range grass-fed farming heritage and world leading environmentally conscious regenerative agriculture values.
OUTSTANDING TENDERNESS, SUCCULENCE AND FLAVOUR
Our world-class natural farming practices, rigorous selection criteria, craft butchery and ageing process combine to create a consistently higher standard of meat taste, texture and succulence — it’s what we call Handpicked.
TRADITIONAL AND TIMELESS PROCESSES
Pure South Handpicked isn’t an indulgence, rather it’s the end result of traditional and timeless processes. It's a testament to our farmers clever vision, constant commitment to simplicity, respect for the good things and an unwavering commitment to leave their land in a better state for future generations.
Pure South Handpicked celebrates meat worth eating and we want your plate to feel like our place — what we like to call “somewhereness”. Our carefully worked farms, rain fed forage and a four seasons in one day climate encapsulates our somewhereness. You can’t manufacture somewhereness somewhere else — when you taste our meat, you’ll know why.