Free Shipping on all Orders $99 and Over - Plus add our Great Kiwi Porterhouse 500g Steak pack to your $99 Order and get that Free too - Ends 27/09/26.

Your cart
Pure South Shop

Gold and Silver Medallist

Pure South Grass Fed Beef and Venison each earned gold medals, while Pure South Lamb was awarded silver at the 2026 Outstanding Food Producer Awards

Shop now

Pure South Lamb

Goodness you can taste

Pure South is a brand of Alliance Group. Alliance is a leading New Zealand red meat processor and exporter, producing premium grass-fed lamb, beef, venison and co-products for customers in more than 60 markets globally.

SHOP ALL NOW

Lumina Lamb

Lumina lamb was born from one wildly ambitious goal— to breed the world’s most succulent lamb

SHOP NOW

Specials

Shop this month's array of specials
for a limited time only.

Shop now

Unlock Real Flavour

We've gone to great lengths to lock in real flavour. It only makes sense we'd show you the best way to unlock it.

Learn to Cook the Cuts

Goodness you can taste

Produce of Alliance.  Alliance is a leading New Zealand red meat processor and exporter, producing premium grass-fed lamb, beef, venison and co-products for customers in more than 60 markets globally.

Learn More