Use code DAYLIGHTSAVING10 at checkout to save 10% on the Pure South Range (some exclusions apply)

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Pure South Shop

Triple Gold Medallist

Pure South Grass Fed Beef, Lamb and Venison all won gold at the 2023 Outstanding NZ Food Producer Awards

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Pure South Shop

Pure South Handpicked Beef

The world's best aged craft beef. Winning gold medals at home and on the world stage

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Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

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Unlock Real Flavour

We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Lumina Lamb

Lumina lamb (previously known as Te Mana) was born from one wildly ambitious goal— to breed the world’s most succulent lamb

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From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

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