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Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.


Unlock Real Flavour

We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Pure South Handpicked Beef

Handpicked embodies the new crafted meat culture:
A focus on origin, taste and true eating quality.

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Silere Alpine Origin Merino

The exquisite flavours of merino have, until now, been a well-kept secret held by the guardians of the land on which merino graze.

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Te Mana Lamb

This is not simply lamb.
This is Te Mana Lamb.


From Our Family Farms

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