Get free shipping now on all orders over $99

Your cart
Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

SHOP ALL NOW

Unlock Real Flavour

We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Pure South Handpicked Beef

Handpicked embodies the new crafted meat culture:
A focus on origin, taste and true eating quality.

Shop Now

Silere Alpine Origin Merino

The exquisite flavours of merino have, until now, been a well-kept secret held by the guardians of the land on which merino graze.

Shop now

Te Mana Lamb

This is not simply lamb.
This is Te Mana Lamb.

SHOP NOW

From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

Learn More