We recommend ordering by December 15th to ensure delivery before Christmas. The Pure South Shop will be closing over the holiday period from December 24th to January 4th. Any orders placed online during this time will be packed and dispatched on our return. Free shipping on orders over $99.

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Pure South Shop

"Have not tasted better"

Pure South Lamb wins gold at Outstanding NZ Food Producers Awards.

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Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

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Unlock Real Flavour

We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Pure South Handpicked Beef

Handpicked embodies the new crafted meat culture:
A focus on origin, taste and true eating quality.

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Lumina Lamb

Lumina lamb (previously known as Te Mana) was born from one wildly ambitious goal— to breed the world’s most succulent lamb

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From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

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