Pure South Shop | Buy NZ Meat Online

Triple Gold Medallist

Pure South Grass Fed Beef, Lamb and Venison all won gold at the 2023 Outstanding NZ Food Producer Awards

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The world's best aged craft beef. Winning gold medals at home and on the world stage

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Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

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We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Lumina lamb (previously known as Te Mana) was born from one wildly ambitious goal— to breed the world’s most succulent lamb

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Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

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