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Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

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Unlock Real Flavour

We’ve gone to great lengths to lock in real flavour. It only makes sense we’d show you the best way to unlock it.

Learn to cook the cuts

Pure South Handpicked Beef

Handpicked embodies the new crafted meat culture:
A focus on origin, taste and true eating quality.

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Lumina Lamb

Lumina lamb was born from one wildly ambitious goal— to breed the world’s most succulent lamb

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Silere Alpine Origin Merino

The exquisite flavours of merino have, until now, been a well kept secret held by the guardians of the land on which merino graze.

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From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

Learn More