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Farmed by a co-operative of farmers, not a corporate. Pure South is about producing the highest quality, best-tasting New Zealand grass-fed red meat that meets the taste and tenderness requirements of the world’s most discerning customers.

Since 1948

70 years ago, our farmers started working together. They created world class breeding programmes, invested in research, developed innovative butchery techniques, and took New Zealand’s finest lamb,beef and venison to the world.

Environmental care & welfare conscious

With a mild climate and ample space, our New Zealand environment is ideally suited to natural farming methods, a high standard of animal welfare and environmental care. Our grass-fed, low stress animals produce world class red meat with a flavourful taste and tender eating quality.

Diverse & natural landscape

From coastal plains to rolling hills, high country stations and alpine mountains, Pure South reflects our unique provenance and diverse climate, captured in a distinctive range of flavours.

100% farmer owned

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative. Our passionate Kiwi farmers produce the finest quality free-range grass-fed natural lamb, beef and venison in the world.