Free Shipping on all Orders $99 and Over

Your cart
Pure South Shop

Introducing Pure South Handpicked Lamb and the Meat Eating Experience (MEEx)

Carefully selected, expertly aged, and independently validated for an exceptional meat-eating experience.

Shop now

Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance - New Zealand's only 100% farmer owned red meat co-operative

SHOP ALL NOW

Specials

Shop this month's array of specials
for a limited time only.

Shop now

Pure South Shop

Triple Gold Medallist

Pure South Grass Fed Beef, Lamb and Venison all won gold at the 2024 Outstanding NZ Food Producer Awards

Shop now

Lumina Lamb

Lumina lamb (previously known as Te Mana) was born from one wildly ambitious goal— to breed the world’s most succulent lamb

SHOP NOW

Unlock Real Flavour

We've gone to great lengths to lock in real flavour. It only makes sense we'd show you the best way to unlock it.

Learn to Cook the Cuts

From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

Learn More