Pure South
Goodness you can taste
Pure South is about producing the highest quality, best-tasting New Zealand grass-fed red meat that meets the taste and tenderness requirements of the world’s most discerning customers.
Since 1948
70 years ago, farmers started working together. They created world class breeding programmes, invested in research, developed innovative butchery techniques, and took New Zealand’s finest lamb,beef and venison to the world.
Environmental care & welfare conscious
With a mild climate and ample space, our New Zealand environment is ideally suited to natural farming methods, a high standard of animal welfare and environmental care. Our grass-fed, low stress animals produce world class red meat with a flavourful taste and tender eating quality.
Diverse & natural landscape
From coastal plains to rolling hills, high country stations and alpine mountains, Pure South reflects our unique provenance and diverse climate, captured in a distinctive range of flavours.
From New Zealand pastures to the world
Pure South is a brand of Alliance. Our passionate Kiwi farmer suppliers produce the finest quality free-range grass-fed natural lamb, beef and venison in the world.
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