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Pure South Lamb
Pure South Shop

From Our Family Farms

Pure South is the produce of Alliance — New Zealand’s only 100% farmer owned red meat co-operative.

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Pure South Shop

Triple Gold Medallist

Pure South Grass Fed Beef, Lamb and Venison all won gold at the 2024 Outstanding NZ Food Producer Awards

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Lumina Lamb

Lumina lamb (previously known as Te Mana) was born from one wildly ambitious goal— to breed the world’s most succulent lamb

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Unlock Real Flavour

We've gone to great lengths to lock in real flavour. It only makes sense we'd show you the best way to unlock it.

Learn to Cook the Cuts

From Our Family Farms

Produce of Alliance, New Zealand’s only 100% farmer-owned red meat co-operative.

Learn More